• Natalie Deutman

How to bring Sustainability into your beauty regimen! Are you ready to make the change!?

I feel like as a consumer and a hairstylist I've started becoming more and more aware of the products I use and how the use of them can impact not only me, my clients, but also the environment. Being a hairstylist I'm surrounded by products everyday. I inhale them, I apply them, I wash them down the drains, shoot sometimes I've even accidentally ingested them... ick... but I have to use them everyday. So how did I bring sustainability into my daily beauty regimen??

First things first, lets look at the definition of Sustainable or Sustainability. Sustainable— the ability to be sustained, supported, upheld, or confirmed. Environmental Science. the quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance.

So basically Sustainability means to bring balance; To take into account how we might live in harmony with the natural world around us, protecting it from damage and destruction all the while living into today’s modern society. So does this mean I have to live like a cave women to be sustainable?? I think not!

Environmental sustainability doesn’t mean living without luxuries but rather being aware of your resource consumption and reducing unnecessary waste. When your looking to buy product consider what is going into making it, not just what it’s made of. See if the packaging is biodegradable or made with recyclable material? Are the products organic or produced from local farmers??

There are a lot of brands and companies out there focusing on decreasing their carbon footprint and primarily becoming Zero Impact. Thats why I sell and use Davines in the salon and on all my clients. Davines is based in Parma, Italy and this company formulates products that favor the use of ingredients of natural origin, are generated with renewable electric energy and packaged minimizing the environmental impact, inspired by the ideal of Sustainable Beauty as an inseparable unity between beauty and good. Use this entirely sustainable brand in your routine for one week, and you’ll see that going green doesn’t mean trading down.

Here are some things to consider when bringing Sustainability into your beauty regimen:

  1. Think about purchasing products that use reusable, recyclable, or biodegradable packaging.

  2. When you make a purchase, consider the item’s life expectancy: How long can the item be used? Will it have more than one use? When you’re done with it, will it end up in the trash? Start investing in reusable products for the items you most often throw away.

  3. Make sure the products are organic and free from harmful chemicals. Consider this: those products aren’t just going onto your skin but down the drains into our rivers and then we get our drinking water from rivers and other resources. Hmmmm...

  4. Only buy from brands that stand for making our environment come first and contribute to make the world a better place by creating projects with a positive environmental, social, artistic and cultural impact.

  5. Are the products local? They don’t technically have to be local from where you live but is the brand you are using supporting local organic farmers?

  6. Watch out for companies that want to make you think that you are buying sustainable products by labeling them "natural" and/or "green" when the company is not really a B Corporation company and using label techniques to charge you more and make more money.

>>>Researchers estimate that 8 million tons of plastic go into the ocean each year, and major corporations are responsible for most of it<<<

Many of the environmental health issues today stem from toxins released into the environment by trash. Even trash that’s properly disposed of, such as that in a landfill, requires careful monitoring to ensure that dangerous chemicals don’t enter the air. When you make a purchase, consider the item’s life expectancy: How long can the item be used? Will it have more than one use? When you’re done with it, will it end up in the trash?

So are you ready to make the change!!??

Sustainability in the beauty industry has become a hot topic due to a rise in environmental awareness, new global standards, its profitability and consumer demand.  Cosmetic brands, retailers, suppliers, spas and salons are starting to realize that incorporating sustainability into their overall business strategy is the right thing to do.  

Many consumers have assumed that if a product is listed as “organic” or “natural”, it is considered sustainable.  However, this is rarely the case.  In order for a product, business or brand to be truly sustainable all facets of sustainability must be addressed.   In addition to using environmentally friendly ingredients, there are many dimensions to being sustainable.  Are eco-friendly packaging and designs being used?  How green are the internal operations, distribution and marketing practices?   What is the level of involvement in community outreach and socially responsible programs? These are all things that we as consumers need to do a little more research on when deciding what products we are going to use in our daily routine.

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